I’m thinking that they have only jacked up the prices because it’s summer in the US atm, and they’re trying to capitalise on that. I’m hoping that when it gets back into summer in Australia, prices will go back to normal. I noticed the price increase straight away because I was deciding on colours over the past few days.

Yeah . . . agree with dgc92 . . . was a bit surprised at the increased cost . . . though I LOVE the new designs very much.

Mind you, speedo charges low $40s for their general range so it not that huge a lift, compared to some other brands around (D&G etc).

Still . . . may have to put off buying a pair to next summer . . . love the ‘optical’ style Aussiebum has.

I have paid more for things that I really liked, and occasionally more for things I didn’t end up liking…e.g. a red Emporio Armani one with velcro on the sides for, I think, about 75 pounds sterling when I was in the U.K. one time…that was a bad move! 😉

Still, it is a different bracket of enthusiast that pays that much.

(You should see how much some of the relatively basic ones cost on some higher-end websites…check out Saks Fifth Avenue’s swimwear selections, and find basic brief swimsuits that cost over $200!)

these remind me of the WWII. dazzles on the side of ships…i guess this technique can also be used to camouflage ones junk.

I like the suit patterns, but really, are they worth $50+? Anyone else have the thought that the brief line at Aussiebum is getting smaller, wishing their suits stayed smaller like they started?

I pay without problems if the suits are “g strings”…